“If you want to charge more, you must deliver more value—or communicate it better.” — Alex Hormozi

Pricing isn’t just about numbers, it’s about perceived value.

People happily pay more when they see more transformation, better positioning, or greater trust.

Charging more is less about greed and more about confidence and clarity in your offer.

Today’s Action:

Write down your current price point. List three ways you could increase either actual or perceived value.

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🧩 Behind the Drop | How to apply:

1. Increase Value: Add bonuses, guarantees, or faster results.

2. Increase Perception: Improve branding, testimonials, and packaging.

3. Increase Confidence: Own your expertise and present with conviction.

Pricing is positioning. The higher your value, the higher the price you can ethically command.

📓 Journal Prompt

What one step can I take today to increase the value or perception of my offer so I can charge more confidently?

Hormozi shares strategies for raising prices and confidently getting paid. He explains how to structure offers so customers perceive greater value—through guarantees, results, positioning, and packaging. He emphasizes that the ability to charge more comes down to solving bigger problems or showing how your solution creates greater transformation.

Price follows value.
– Katon Patel
Creator of Daily Mindset Drops

Bold, battle-tested motivation — built for high-performers who want to sharpen their edge and win the day.